challenge
The old identity did not match the associations people have with left-wing politics. The use of inappropriate colors and internal fragmentation in which direction to profile the party only intensified this identity crisis. The visual identity was outdated and difficult to apply, the visual identity manual was missing.
The website was then poorly optimized, the responsiveness was limited and the page for recruiting new members was not very appealing. In addition, it was unnecessarily relegated to a subdomain, even though it contained a minimum of information, some of which was duplicated from the main page.
