MKMV advisory group

political campaign

Naši z Našiměřic

task

Our job was to help our client to succeed in municipal elections in 2018 against a mayor, who held his office without break since 1994. The goal was not only to get into the council but to gain a majority and replace the mayor.

challenge

Greatest challenge was mayor's support among the people and the fact, that for most of our candidates it was the first time trying to get into an office. This municipality is a small one, which also caused a specific approach to the campaign.

solution

Direct contact with the voters, door to door campaigning and leaflets. Our candidates won a comfortable majority with a gain of 58.6% and successfully occupied the post of mayor and deputy mayor

Basic information

Našiměřice is a village located in the Znojmo district, in the South Moravian region. It belongs to the area of the former Sudetenland. Around 200 people live in the village, of which the authorized number of voters is 173.

The majority of residents commute elsewhere for work, either to catchment municipalities in the microregion of Miroslavsko, Brno, or abroad. The village also has a large number of agriculturally active people, which is indicated by the well-kept fields and orchards in the vicinity.

The village has a pub with an older children’s playground in front of it, a smaller library attached to the municipal office, a concrete sports field in the upper part of the village and a private horse riding stable where local competitions are held.

Targeting main issues

We divided the problems in the village into two categories. Material problems and non-material problems. Among the material problems was the absence of municipal sewerage. It has been talked about in the village for many years, but its implementation has never started. Another problem is poor accessibility by public transport to and from the village.

Non-material problems included mainly the absence of services and cultural life. Although the municipality provides library services, it is not the services of a full-fledged library, only a loan book fund of a small size. The absence of cultural events, of which three or four were held on average during the year, also led to an outflow of young people to nearby towns and cities.

As part of visual communication, it was also recommended to pay more attention to the presentation of the leading personalities of the party, especially the co-leading duo. The party thus acquired a new identity and internal recommendations on how to apply it. How they follow these recommendations is in the hands of the client.

Basic information

Before these municipal elections, there was practically no campaigning in the village. However, since our candidates were against a long-time mayor and some of them were not well known in the village, we decided to go the route of a door-to-door campaign and distribution of election brochures to voters‘ mailboxes in the village.

The most effective form was direct contact with the voters, who managed to convince of the narrative that if changes were not possible during the more than twenty years of the previous mayor’s tenure, then it is time to try another way.

Program ideas & Working with sentiment

Based on the identification of basic problems, a program was drawn up that focused on more effective use of subsidies for municipalities, revitalization of municipal property and the construction of new playgrounds, the establishment of parenting groups as a replacement for kindergartens, and the establishment of a leisure clubhouse for youth with the possibility of renting the municipal hall free of charge to citizens of the municipality for private event.

Sentiment also played a role when compiling program theses and election promises. Before the Velvet Revolution, the village had a small-class kindergarten and a primary school, known for its quality in the surrounding area. After its cancellation, the children of Našíměřice must attend schools and kindergartens in the vicinity. In this way, the parenting groups addressed both the insufficient offer of the number of kindergartens and the idea of returning the „nursery“ to Nasimerice.

Results of the campaign

The election results completely fulfilled our goal. Despite the fact that our candidates ran against a mayor with more than twenty years of experience (who was also running under the auspices of the parliamentary party Starostové a nezávislí), they won.

Candidates from Naši z Našiměřic won the comfortable majority, which was 4 mandates out of 7, and comfortably elected the new mayor and deputy mayor of the village.

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Naši z Našiměřic

Basic information

Targeting main issues

Basic information

Program ideas & Working with sentiment

Results of the campaign

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