For the Faculty of Arts at Palacký University in Olomouc, we designed a comprehensive and personalized recruitment campaign aimed at attracting undergraduate applicants. A key aspect was micro-targeting—we created 92 unique claim graphics featuring student and lecturer testimonials specific to each of the 19 departments, ensuring relevance and authenticity.
The campaign also included three video spots, one for prospective students and another targeting their parents, highlighting the university’s strengths from both perspectives. Third one was the university from the point of the view of the teachers, so that students and their parents know, who will be teaching them.
Beyond digital outreach (including FAQ live-stream starring two of falucties students), we facilitated high school visits, bringing faculty representatives directly to students to present study opportunities in person. By collaborating closely with students throughout the process, we ensured that the campaign was not only visually and strategically strong, but also authentic and relatable, effectively positioning the Faculty of Arts as an exciting and welcoming academic choice.
Campaign is currently still ongoing, evaluation will proceed after 13/03/2025.
