Martin Kubeš gives an interview about the upcoming municipal elections
Martin Kubeš gave an interview to Mladá fronta DNES and iDNES.cz, in which he discussed the upcoming municipal elections and the specifics of local campaigns. In the interview, he analyzes the evolution of political marketing at the municipal level, the role of authenticity and trust in communicating with voters, and […]
Read our new report on political marketing, the Czech Republic, and Gen Z
We analyzed how Czechs consume news, politics, and content on social media at the beginning of 2026. How is trust in the media changing? What do reach and engagement really mean today? How does the end of paid advertising and the rise of influencers affect political communication? Download the report […]
Czech Youth and Political Communication – an analysis
How do youth organisations of political parties communicate? What topics are relevant to them and what contributions show success? And who do they most often work with? This is the answer to the analysis prepared by Martin Kubeš. Based on their presence and activity on Instagram for the period January […]
Michaela Vojtěchovská in an interview about eye-tracking data
Michaela gave an interview for a site Dobrý zprávy, where she explained, what is eye-tracking, how can it be used and why are these behavioral data so sensitive. You can read it on this link: https://dobryzpravy.cz/su-to-mimoriadne-citlive-data-opisuje-eye-tracking-michaela-vojtechovska/
