strategic communication, social media, web development

Hodina pravdy

task
Collaborate with the Hodina pravdy initiative to enhance their digital presence and support their advocacy efforts for increased funding in higher education. This involved developing a new website, crafting a comprehensive social media strategy, and coordinating digital and video production for the “Kolaps systému” protest event.
challenge
Effectively communicating the critical issue of underfunded higher education to a diverse audience, including academic staff, students, and policymakers, while ensuring the message resonates and prompts action. Additionally, managing the logistics of coordinating with various stakeholders—academic senates, university organizations, lecturers, and students—required meticulous planning and communication.
solution
We redesigned and launched a user-friendly website for Hodina pravdy, serving as a central hub for information and updates. Our team developed a targeted social media strategy to amplify their message across platforms, engaging a broader audience. For the “Kolaps systému” event, we oversaw all digital and video production, ensuring consistent and impactful messaging. Through strategic consultations and effective communication with stakeholders, we facilitated a successful protest that garnered significant participation and attention.

Making impact on funding universities

In collaboration with the Hodina pravdy initiative, we developed a new website and crafted a strategic social media campaign to drive awareness and engagement around the critical issue of higher education funding. Our team played a key role in the “Kolaps systému” protest, overseeing all digital and video production, ensuring a cohesive and impactful narrative across multiple platforms. We also provided strategic communication support, effectively engaging with academic senates, university organizations, lecturers, and students to mobilize support. Thanks to our coordinated efforts in advocacy, lobbying, and public pressure, the protest successfully gathered hundreds of participants, generated widespread discussion, and directly contributed to the Czech government increasing the budget for tertiary education. This project showcases our ability to deliver high-impact digital campaigns that drive real political and institutional change.

Social media

We managed social media outreach across Facebook, Instagram, and Threads, creating a mix of video and static content to amplify the campaign’s message. Our strategy included powerful testimonials from professors and students, highlighting the real impact of underfunding, as well as direct calls to action urging public support. We also applied consistent pressure on the Ministry of Education, ensuring the issue remained visible and politically urgent.
Pro bono case.
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MKMV brings creative campaigns backed by data and technical solutions to companies, non-profits, political parties, and candidates.
info@mkmv.cz
MKMV brings creative campaigns backed by data and technical solutions to companies, non-profits, political parties, and candidates.
info@mkmv.cz