For Nová vize, an emerging Christian political movement, we developed a modern and adaptable visual identity that balances faith-based values with a professional and forward-thinking design. Given that the Czech Republic is one of the most secular countries in Europe, the branding needed to be subtle yet meaningful, ensuring it resonates with both religious and non-religious audiences.
The logo design incorporates a clean, contemporary typeface, with a subtle cross embedded in the letter “t” of “vize”, symbolizing the movement’s Christian foundation without overwhelming the overall modern aesthetic. The deep purple color conveys dignity, vision, and stability, while the golden yellow accents bring a sense of hope, enlightenment, and leadership.
Beyond aesthetics, our goal was to create a recognizable and internationally adaptable identity, reflecting the movement’s ambition to connect with Czech citizens both at home and abroad. The result is a polished, professional, and inclusive visual brand that supports Nová vize in engaging a diverse audience, fostering meaningful conversations, and establishing itself as a credible voice in the political and social landscape.
