To evaluate the effectiveness of the outdoor campaign for ITI Olomouc Agglomeration, we conducted a detailed, data-driven analysis to measure brand awareness, message recall, and the overall impact of the campaign. Utilizing a combination of online surveys and CAPI interviews, we gathered insights from a broad and diverse respondent pool, ensuring reliable and representative results. Our approach allowed us to pinpoint key strengths and weaknesses in the campaign’s communication strategy, providing clear, actionable recommendations for future improvements. By leveraging our expertise in audience research and campaign evaluation, we deliver valuable insights that help organizations refine their outreach strategies and maximize impact.
