For NNO Podané Ruce, we developed a compelling outdoor Harm Reduction campaign aimed at individuals struggling with gambling addiction. Focused primarily on male gamblers in high-traffic areas of Brno, the campaign utilized strategically placed citylight advertisements to maximize visibility and impact. Every message was carefully crafted in collaboration with social workers and individuals with firsthand experience of gambling addiction, ensuring both accuracy and emotional resonance. Our goal was to create an approachable yet powerful campaign that encourages self-reflection and guides those in need toward support services.
