Czech Youth and Political Communication – an analysis

How do youth organisations of political parties communicate? What topics are relevant to them and what contributions show success? And who do they most often work with? This is the answer to the analysis prepared by Martin Kubeš. Based on their presence and activity on Instagram for the period January to March 2025, we identified the thematic structure, trending posts and content. The result? Negative sentiment increases the chances of a higher engagement rate by almost double, and humor by up to 12 times. You can download the full report in Czech.